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Logos Quotes It is important to have a marketing image, so that people remember you. Other materials, such as your Web site, letterhead, note cards, and envelopes, should be coordinated to have the same look as your business cards and brochures.
You must get the word out. I would start by creating a marketing letter that will be sent out to potential referral sources, such as medical offices, churches, schools, community programs, and so forth. When selecting potential referral sources, it is easiest and most effective to start with providers in your immediate geographic location before branching out further.
The letter should introduce yourself, explain about your practice, and attempt to establish a reciprocal relationship. By reciprocal relationship, I mean that you should offer a service in exchange for referrals.
The service must be something that is easy for you to provide, so that you do not exhaust your physical and financial resources. Some examples of reciprocal services are: Free telephone consultations A brief workshop or in-service Written material on a topic of interest The marketing letter should be accompanied by brochures and business cards for distribution and can be followed by other forms of direct mail.
Examples of other forms of direct mail are: Updates about changes to your practice i. They serve as introductions to your practice, but are most effective when they are followed up by a phone call or visit.
It is extremely important to contact potential providers by phone or in person to establish a relationship with them. The call should be kept simple and informative, letting them know about your availability and offering your reciprocal service.
Again, you should present yourself as a resource to your potential referral sources and offer to provide them with services such as telephone consultations, written material, and in-services or workshops.
Creative Use of Computers In this day and age, the use of computers is essential to any business. Having an e-mail address and Web presence is as important as having business cards and brochures.
There are many providers who will give you access to free e-mail, and some also offer a free Web page. I am by no means a computer whiz and have been able to design some pretty acceptable Web sites.
When designing your Web site, you should keep in mind the same basic information as you did when designing your brochure. The Web site must be attractive, user friendly, and it helps to include helpful resources such as mental health or therapy information, articles written by you, or links to other articles that will attract potential clients and referral sources.
Your Web site should also include your professional profile, your contact information, and should be designed in a fashion similar to your brochures, business cards, and other materials.Official website of the U.S.
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