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An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster an awareness of this process. Use them for class or group discussions or your own individual analysis of ads or commercials.
You may be surprised by the messages and meanings you uncover.
What is the general ambience of the advertisement? What mood does it create?
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How does it do this? What is the design of the advertisement? Does it use axial balance or some other form?
How are the basic components or elements arranged? What is the relationship between pictorial elements and written material and what does this tell us? What is the use of space in the advertisement?
Is there a lot of 'white space" or is it full of graphic and written elements? What signs and symbols do we find?
What role do they play in the ad's impact? If there are figures men, women, children, animals what are they like?
What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships of one to the other? What does the background tell us? Where is the advertisement taking place and what significance does this background have?
What action is taking place in the advertisement and what significance does it have? This might be described as the ad's "plot. What is it about? The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.
What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? What techniques are used by the copywriter: What typefaces are used and what impressions do they convey? What is the item being advertised and what role does it play in American culture and society?
What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-up shots have? What about the lighting, use of color, angle of the shot?
What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?Harris will augment the center staff’s efforts, assisting with analysis, writing and instruction on tax issues important to Iowa and agriculture.
He also will work closely with center staff members Kristine Tidgren and Kristy Maitre to help address tax issues. caninariojana.com The Spring Writing Retreat is an event hosted by the Math & Writing Center in conjunction with the College of Graduate and Professional Studies where graduate students can avoid distractions and focus on writing.
Information for news media and Iowa State University faculty, staff and students State University Research Gift Will Help ISU Renovate Structural Lab Mukerjea To Receive ISU College of Design's Petersen a Poverty Simulation Exercise at Iowa State University Plant Science Center Partner with Eurpean Universities Iowa State's Learning.
The “Father of ISU” – Theodore Turner – fought for a four-year school in Pocatello for more than 50 years and helped get a bill signed creating an independent, degree-granting, four-year school in Pocatello called Idaho State College.
Iowa Pork Industry Center and Iowa State University Extension and Outreach are offering a no-cost workshop to help attendees learn about, develop and prioritize biosecurity practices.
Friday, November 16, - Iowa State University Extension and . I recently sold a Lot of 4 Unused Disney Coloring Books can I ship them through Media Mail?
Thanks for the help!