Overview[ edit ] In the limited scholarly work available on the subject, business development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices. Sorensen  integrates these different perspectives with insights from chairmen and managing directorssenior business developers, and venture capitalists from successful high-tech firms worldwide, which is adopted in the Palgrave Encyclopedia of Strategic Management: Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.
Audience[ edit ] Business plans may be internally or externally focused. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals.
With for-profit entities, external stakeholders include investors and customers. Internally focused business plans target intermediate goals required to reach the external goals.
They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.
An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization, working group or department. The content and format of the business plan is determined by the goals and audience. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation.
A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
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Unsourced material may be challenged and removed. August Learn how and when to remove this template message The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan.
This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners. It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.
The elevator pitch should be between 30 and 60 seconds. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks.
If a new product is being proposed and time permits, a demonstration of the product may be included. An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.
Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.
Typical structure for a business plan for a start up venture  cover page and table of contents.2 The business plan 8 3 The business planning process19 4 Strategic planning 24 Although this book provides a step-by-step guide to business planning, it can also be To download the model visit caninariojana.com and follow the simple download instructions.
There are two versions available. Business Plans PAGE 8 OF CHAPTER 1 INTRODUCTION The business plan is the cornerstone of a successful business venture.
It articulates the business purpose and how it intends to achieve its goal of selling its product to the. Welcome to EBSA’s website.
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Disaster Recovery Project Plan. Program Description. Pre-Planning Activities (Project Initiation) Vulnerability Assessment and General Definition. Download Word Template Download PDF Create Custom Business Plan What is a Business Plan?
A business plan is a written document describing your business and outlining its future. What Is a Business Plan? Highlight their education, expertise, business qualifications, and history, and supply references if available.
e) Goals and objectives:Outline your goals and objectives, both long- and short-term. Many people neglect this area, failing to think past the start-.